APEX OUTERWEAR
PRINT CLOTHING TAG
OVERVIEW
ABOUT
Inspired by the awe-inspiring beauty of mountainous landscapes, the vision for this clothing tag was sleek and would catch they eye of adventurous people needing outerwear. The tag utilizes deep, calming hues of blue that echo the serenity of mountain peaks. There is a sense of rugged elegance, utilizing mountain motifs and textures that capture the essence of the brand.
All watercolor used in this project is my own.
PROCESS
ATTEMPT #1
My first attempt to design this clothing tag resulted in a red set of tags, with a red mountain shape. With this tag blue or green might be a better option due to environmental causes, rather than deeeor==ore I also did not want to rely highly on the mountain image or the polar bear logo.
FINAL PRODUCT
The two-part clothing tag features four sides in total. One cover, care instructions, puffer jacket feature, and a back tag featuring product info and mountain photography. The Apex logo is in the corners of each side if not prominently displayed already.
SADEY HAVEL
GRAPHIC DESIGNER
