STREETS MART

Branding + Visual Identity | Case Study

OVERVIEW

ABOUT

I was tasked with inventing a unique grocery store concept, along with crafting is branding and visual identity. My solution was Steets Mart, an urban and modern grocery store designed for the students on the go. I designed Streets Mart’s full visual identity, including logo, packaging, color scheme, advertisements, and stationery. This project called for many mock-ups for cans, cartons, bags, pins, and several other touchpoints.

Streets Mart is a grocery store tailored for the busy, on-the-go student, where shopping becomes more than just an errand. With an energetic and upbeat in-store atmosphere, it transforms the mundane into a vibrant and enjoyable experience. Streets Mart is a grocery store tailored for the busy, on-the-go student, where shopping becomes more than just an errand.

PROCESS

Brand Attributes

Affordable – Implementing discount programs and offering affordable meal solutions.

Friendly – Programming like cooking demos and recipe contests creates a sense of community

Energetic – Upbeat advertising and packaging creates a sense of excitement surrounding the brand

Efficient – 24/7 hours, clear signage, and compact layout enhance convenience for those on the go

Logotype Development

Final Logos

Color Selection, Typography, & Spacing

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Cohesive Color-Palette

Typography System

Use of “M” to measure spacing.

Stationary

Imagery

The key imagery for the branding features a playful and dynamic scene: a magenta raccoon perpetually outsmarting a white dog. The raccoon is depicted mid-escape, often clutching a stolen grocery item, adding a mischievous charm. This recurring illustration is central to the stationery and all other branding materials, reinforcing a sense of humor and energy across the visual identity.